1:-Using the paid & Organic report for her travel website, Karen noticed a relatively high organic clicks/query reate for the search query"Hawaii Vacations".Whats does this mean.
02":- What is the recommended next step of you noticed from the search t erms report that certain search tearm are leading to a high number of clicks on your ads?
3:-An E-Commerce client want to her campaign to be more profitable.After calculating this client's total profits from adwords, what can you do to start maximizing results for profits?
ans:-lower cpc bid and higher positon.
4:-Your Clinet wants to increaswe the number of the people visiting his website. When analyzing the data for his search campaign, which metric fo you most want to improve?
5:-Your want to generate leads with your aswords campaign by encouraging people to fillout an interest form on your website. What do you need to know measure return on Investment for this campaign.
1:- whcih of these matrics is especiall y improtant to cl ients who r runnign a branding campaign?
ans:-Impressions
2:-wasts a reason to use the search networks with display select campign type?
ans:- your can use one budget to advertise o nthe search network and display network.
3:-which strategy showul giorgio use to increase th enumber of relevant clieks from his search networks campigns?
ans:- add new relevants keyword and remove keyword with low ctr.
4:-keyword planner can help you build a new search network campign by?
ans:- multiplying keyword list together.
5:-your client is interested in swithing from tv, print, and readio , advertising, what r the retun on investment benefits of lnlien adbertiseing campaings over traditional media ?
ans:- highly measurable and analize.
6:-Every time your ad is eligible to show, adwords calculates its ad rank using your abid amoutn, components of quality score and....
ans:-the daily budget you r set.
7:-which bidding strategy shouul sara use if her goal is to get more people to call her local catering business?
ans:-cpa
8:-Tom wants to promote his windshield repair companys emergency services by reaching people rithg when they r searching for help. which campaign type is a good fit?
ans:-search network only.
9:- Reasearch for a client who owns used car dealearships shows that people who visit whis website also visit certain popular car blos, which targeting method would your use to reach these people?
ans:- -plcacement
10:-Your ad can show on the google search network when someone seraches for your term that r similer?
ans:-keyword
11:-donna sells tshirs featuring vintages albums covers, she wants people searching for unusual
:- dispplay netword all furturr
12:-wahts benefits of having multiple ads oin as ad groups.
ans:-adword will automatically rotate your ads and show the best performing onces mroe often.
13:-If your want to direct people to specific pages on your webiste from your ad, your can create an ad thats uses/
ans:-site link
14:-blake is focused on branding and is more intersted in his ads being viewed that in generation click , whcih of therefearture would not be a good fit for him?
ans:-cpm bidding
15:-waht happens wehn a campaign consistently meets its average daily budget?
ans:-ads in that campign will show less often than they could.
16:-using that paid and organic report for her travel website, keren noticed a relatively high organic click/query rate for the search query hawaii vacation.what does it means?
ans:-keren average organic postitn is higher then other advertisers but her average ad position is lower then other advertiser.
17:-nadia manages a local gym and is running ad ad to drive more free trial memberships, what could she include in her ad text?
ans:-sing up (d)
18:- your signed 3 nes client , earch wiht an existing adword account?
ans:- mcc
19:- when setting up and camap. you can use disply planner to get an idea fo the budget and bid your should set based on your?
ans:- historical cpc estimates fo ryour keyword and placement ideas.
20:-your travel agency client is running a very trageted campaign to reach people who u visiting paris on vacation and don't live in france, what would be an effective way to traget this client customers?
ans:-create a campaign trageting paris and languages other then french.
21:-you can win a highter ad position in the auction with a lower cpc, bid by?
ans:-creating relevants keywords and ads and using ad extensions.
22:-an advertiser wants to achives the top positing i paid search results, which recommendations would improve the likelihood of top ad positon?
ans:- improve quality acore and increare cpc bid.
23:-which client would your advice to use radius trageting?
ans:-30 miles option
24:- goolge analiytics can help your learn more about the behavior of your lcient, custo because its shows your how?
ans:- they interact with her website.
25:-your client want to increarse the nu. of people visiting his website, when analyzing the data for his search campaign which metric do you most want to improve?
ans:-ctr
26:- anne marie's business goal is to generate online sales of her hand made purses, her adwords costs are 100 per week and she wants to kwno if her ad investment is paying off.
ans:-costs of produces her purses n revenue generated form her ads.
27:-conversion tracking helps you improve the return on investment form yoru online ad because it:-
ans:-shows your which ads leads to customer actions that have value for your business.
28:-when someone clicks your ad, that actual amount your charged will be?
ans:- that minimum need to hold your ad position, under that max cpc.
29:- what happens as a results of a search camapgin consistently meeting its daily budget?
ans:- missed potional
30:- which statistic indicates how often a click has led to a conversion?
ans:- convetated click.
31:- what is the recommended next step is you noticed from the search tearm report that certain serach terms are leading to a high num. of click on your ads?
ans:-make sure relevant search tearms are kryword and adjuct your bid or ad text for these keyword
32:-when reviewing that str for one of your lcient, camapigns yoru noticed serveral tearm are not relevant to whawt they re advertiseing. how can your use this information wehn refining the campa keywords.
ans:-add the terms as -ive keyword
33:- what does converted clicks measure?
ans:-the total no of click that led to a conversion.
34:-cliff just startd workign with a client who has a very disorganized adwords account, what an effective way for him to begin restructuring his client's acc.?
ans:-create campaigns based on the structure of his cleint website.
36:-which client would yoru advise to advertise on the google search networ?
ans:-bill pulmbing services.
37:_ your client notices last month that his ad often showed up beside another ad for that same search tearm. how can you help your client understatnd how he is performing compared to other advertisers?
ans:_ use the search term report to show which search tearm lead to the most cliek on his ads.
38:-all other things being equal, if yoru have set a max cpc bid of 1$, for your ads, and if the next most competitive bid is .50 for the same ad positing, what is tha actual amoutn your had pay for that click?
ans:- .51$
39:-and advetiser looking to drive conversion is using manual cpc, bidding, which factor shoul dbe most imp. for this advertiser when deciding keyword bids?
ans:- the profit derived form a paid click.
40:-tony travels frequently. he need to be able to make changes to his ad acc, while his offline, so he downloads ad, editor, using editor, tony can do all the folling except?
ans:- refresh datea to
41:-your want to generated leads with your adword camapign by encouraging people to rill out an interest form on your website, when do your need to know to measure return on investment, of his campaign?
ans:- how much your r spent on the campaign compared to the value of leads generated.
42:- which is the best bidding option for an advertiser who wants to drive more click from mobile advices?
ans:-mobile bid adjustment.
43:- your can use kryword planner to identity?
and :- the amount of traffic potential keyword might get.
44:- whats the easiest way to evaluate if one version of your landing page perfoms batter than another for the same ad?
ans:-run a camapign experiment on the existing camapign that swithes between both landing page.
45:-ad advertiser shoul grp their campaigns by?
ans:- type of prodcut or services.
46:-you would choose to advertise on the google display network if yoru wanted to ?
ans:-show ads on websites erlated to your business.
47:-data shows that the audiences fo ra client running shows strore is women ages 35 to 50. how can yoru optimize this client network campaign based on yoru research?
ans:-add demographic and age trageting show ads to people in this audience.
48:-whhicl teaching a new acc. manager hwo to build a search camapign, you tell her that whe should group similer keywords together in an ad gps beacsue it will alow her to
?
ans:-create ads that r relevant to all kewword.
49:-your lcient campigns is consistently meeting its average daily budget, whats shoul dyou do to maz your client budget thouthout all hours of the day?
ans:-change the ad delivery method to accelerated to starndard.
50:-an advertiser wants to incersse the quality score of lwo performing keywords,what approach would you recommend?
ans:-delete the keyword and use keyword planner to find more relevant keywords.
51:- which is a benefits of advertising online?
ans:-reach people how are likely intersted in what your are advertising.
52:-mimi wants to reach people searching for laked goods, bud only wantt her ads to show during the gours shes's open for busness, which campign type is good fit?
ans:-displey network only all features
53:- caleb owns a musick stroe and is creating an ad gps for muscals instrument rentals, what would be the most appropriate landing page for his ad?
ans:- a page with information on instrument rentals and a contarct from.
54:-your can use audinece targeting to sho9w your ads to?
ans:- specific gps of people , based on their locaiton.
55:-clyde wants to raise the profile of his dance ashool a display network only campaign can help him?
ans:- show ads on dance websites and youtube videos.
56:-your client gets more conversions from ads that appear to people in tokyo,what actions should you take to try and increase the number of conversions for the client?
ans:- use a location bid adjustment to increse bids for suctomers in tokyo.
57:-on the google display network, your ad is eligible to show on a webpages if your?
ans:- keywords matches that webpages contents.
58:-when people search for yoru cleint wathc repaire business, they use very specifc tearms like "vintage watch repaires".
to shwo your ads for these searches, you'll want to use?
ans:- phrase match keywords.
59:- your ad can show to a user when your targeted languages matches/?
ans:_ a user's google interface language setting.
60:--ive keywords can help advertisers refine the targeting of their ads by?
ans:-reducing the numbers of irrelivants clicks.
61:-IN order to appeal to customers on mobile devices, its improtants to?
ans:- send users to a mobile friendly landing page.
62:_waht one benefits of creating multiple ad gps?
ans:-your can break up keyword andin to related thems.
63:-data for yoru lcient show that more estimated total conversions are comming from mobile devices versus computers and tablets, how can your use this data to optimize yoru client bidding strategy?
ans:-set a mobile bid adjustments to increase bids for searches on mobile devices.
64:-your client wantt to improve ehr ad position, what would your recommened?
ans:-improve quality and increase bid
65:- whats one of the main benefits of useing ad extensions?
ans:-extensions probvide additional imformation to make your ads more relevant to customers.
66:-you can use display planner to ?
ans:-se way to reach your target audience based on your keywors, website, or interest categories.
67:-julian want to reach otential customers based on the type of device they're using, but he doesn't know hwo his camapign performs on differnt devices, hwo can julian find meaningfull data that will help him decide wahch devices to target?
ans:-segemtn his campaign statistics table by device.
68:-YOur new client adword acc. has one camapign with one ad gps that contains a list of 100 of keyword, which best practice showld our follow wehn re organizing this client keywords?
asn:-create new ad gps with related keyword rouped together.
69:-how do cpc ads compete wiht cpm ad on the google display network?
ans:- cpc bid are effectively converted to cpm bids.
70:-a standard adwords text ad is made up of?
ans:-hed line , display url and description text.
71:-laura runs an online store which a large investory of children's toys and games, whcih ad formate would yoru use for laura's camapign to rach people intersted in purchasing childrens' game.
ans:-pla.
72:-a client who owns an online runnign shoe store wants to drive sales of a particular model of women's running shoes. waht keyword should your include in theis client keyword list to heop achieve their goal?
ans:-specific tearms about the shoe brand and model your client is seilling.
73:-how can your see if people are searching for yoru client services during the early morning and evening hours?
ans:-segment performance statistics by time.
74:-when setting upa search network campaign for a client, yoru want to maz a no, of cliks her ads can get,. which bidding strategy showuld your use to achieve this goal?
ans:-manual cpc.
75:-which is a benefit of advertiseing online with google adwords?
ans:-advertisers can choose hwo much they spend and only pay wehn someone click on there ad.
76:-why should your link your clients adwords account to google webmasters tools?
ans:- see if people reach your clients website via ads or organic search results.
77:-an advertiser has decided that they want to sepdn 608 per month for their campaign , how would your recommend they set their budget in theire adwords, acc.
ans :- set a bid of 20for the advertiser camapign.
78:-when creating text ads to advertisera clint small chain of italian restaurants , what should yoru include in the ad text to make it cpmplellling to potential customers?
ansL0 include call to actions such as find the nearest locaiton.
79:-each campaign in yoru adwords account should have a single?
busness goal.
80:-yoru client wants to show ads to people whove visited her website before. whcih adwords featured would your recommend she use?
ans:-remarketing.
81:- you sell vide ames and want people who mobile gaming apps to know about your store, what's one benefits of promoting your prodcuts which a mobiles apps camapign on the dispaly network?
asn:- it directs people to your online store to purchas your prodcuts.
82:-if you'd like your ads to show on certain sites across the internet, you can add these websites as?
asn:- placements.
83:-by monitoring ad campaign performances, an advertiser may obtain the information needed to:-
ans:- determine if camapigns are meting overall markeing and converison goals.
84:-your lcient noticed that his ad was disapproved for editorial reasons, why is it improtant to him to understand and abide by google advertising policies?
ans:- adwords policies can help ensure ads are useful, varied, relevant, and safe for web users.
85:-a client wants to promote her new mobile app by showing her ads in other mobile apps, how can adwords help accomplish her goal?
ans:- google display network includes many mobile ads where shw could show her ads.
86:-when creating a keyword list using broad match, why should your leave out mmisspelling s adn plural forms of keywords?
ans:- adwords can automatically include these variations for you.
87:-when building a keyword list for a display network campign, your shou7ld do whcih of the follwing?
ans:-include keyword that are related to the websites our customer visit.
88:-when choosing a maximum cpc, bid you should consider the amount that your make from a purchase because your wantt o set a bid amount thats?
ans:-based on how much your pridcut is worth.
89:-whcih ad extention would you use for anadvertiser who has achain or restaurants?
ans:- location extentions
90:-conversion ptimizer can help drive conversions by using your conversion histroy and?
ans:-cpa golas to raise your bid wehn a conversion is more likely.
91:-One of your clients wants to know why a cmapign went over the specified daily budget several day in a row, what would your explalin to yoru client about how the adwords system works?
ans:-due to chagnes in traffic , adwrods, allows up to 20% motr click i a day then the budget specifies , however , n any given moth adword never changes more then the avarage daily budget amoutn multyplied by 30.4.
92:-Your client camapign is getting a log of clicks but the conversion rete is low, whcih approach could help improve your client'sconversion rate?
asn:- make sure the landing pge is closely related to your ad.
93:-your would advise a client that's launching a new product line to advertise on the google display network becuse she can?
ans:- reach people who are interested in similar prodcuts.
94:-which of the following items is not a components of qulity score?
ans:-mazimum cpc bid.
95:-belinds boutique just started carrying 3 ne disigner labels, she wants to show an image ad announcing the new collection to people who are browsing ..............
ans:- shopping
96:-higher quality scores typically resullts in?
ans:- lower costs and batter ad positions.
97:- You would choose to advertise on the google search networks if your wanted to?
ans:/- reach customers while they are searching for your prodcut or services.
98:-what changes can yoru make to the discplay network campign of ta client who wants to drive awareness of her natural beauty brands?
ans:- add display ads and affinity audiences targeting people interested in green living and beauty.
99:-a client taht ownse a fine dining resuaurant in london wants to get more phone call form people researching places to eat on their mobiles phones, how should your optimize this clients, camapign to help achives their goal?
ans:- add cal ext to the client ads and mo nitor perromance with mobile click to call segment.
100:-when reviewing your client's search networks campaign , your notice that the ads in one of the ad gps have a lwo average positin. whcih flexible bid strategy should your use to help improve the position of these sads?
ans:-enhanced cost per clikc.
02":- What is the recommended next step of you noticed from the search t erms report that certain search tearm are leading to a high number of clicks on your ads?
3:-An E-Commerce client want to her campaign to be more profitable.After calculating this client's total profits from adwords, what can you do to start maximizing results for profits?
ans:-lower cpc bid and higher positon.
4:-Your Clinet wants to increaswe the number of the people visiting his website. When analyzing the data for his search campaign, which metric fo you most want to improve?
5:-Your want to generate leads with your aswords campaign by encouraging people to fillout an interest form on your website. What do you need to know measure return on Investment for this campaign.
1:- whcih of these matrics is especiall y improtant to cl ients who r runnign a branding campaign?
ans:-Impressions
2:-wasts a reason to use the search networks with display select campign type?
ans:- your can use one budget to advertise o nthe search network and display network.
3:-which strategy showul giorgio use to increase th enumber of relevant clieks from his search networks campigns?
ans:- add new relevants keyword and remove keyword with low ctr.
4:-keyword planner can help you build a new search network campign by?
ans:- multiplying keyword list together.
5:-your client is interested in swithing from tv, print, and readio , advertising, what r the retun on investment benefits of lnlien adbertiseing campaings over traditional media ?
ans:- highly measurable and analize.
6:-Every time your ad is eligible to show, adwords calculates its ad rank using your abid amoutn, components of quality score and....
ans:-the daily budget you r set.
7:-which bidding strategy shouul sara use if her goal is to get more people to call her local catering business?
ans:-cpa
8:-Tom wants to promote his windshield repair companys emergency services by reaching people rithg when they r searching for help. which campaign type is a good fit?
ans:-search network only.
9:- Reasearch for a client who owns used car dealearships shows that people who visit whis website also visit certain popular car blos, which targeting method would your use to reach these people?
ans:- -plcacement
10:-Your ad can show on the google search network when someone seraches for your term that r similer?
ans:-keyword
11:-donna sells tshirs featuring vintages albums covers, she wants people searching for unusual
:- dispplay netword all furturr
12:-wahts benefits of having multiple ads oin as ad groups.
ans:-adword will automatically rotate your ads and show the best performing onces mroe often.
13:-If your want to direct people to specific pages on your webiste from your ad, your can create an ad thats uses/
ans:-site link
14:-blake is focused on branding and is more intersted in his ads being viewed that in generation click , whcih of therefearture would not be a good fit for him?
ans:-cpm bidding
15:-waht happens wehn a campaign consistently meets its average daily budget?
ans:-ads in that campign will show less often than they could.
16:-using that paid and organic report for her travel website, keren noticed a relatively high organic click/query rate for the search query hawaii vacation.what does it means?
ans:-keren average organic postitn is higher then other advertisers but her average ad position is lower then other advertiser.
17:-nadia manages a local gym and is running ad ad to drive more free trial memberships, what could she include in her ad text?
ans:-sing up (d)
18:- your signed 3 nes client , earch wiht an existing adword account?
ans:- mcc
19:- when setting up and camap. you can use disply planner to get an idea fo the budget and bid your should set based on your?
ans:- historical cpc estimates fo ryour keyword and placement ideas.
20:-your travel agency client is running a very trageted campaign to reach people who u visiting paris on vacation and don't live in france, what would be an effective way to traget this client customers?
ans:-create a campaign trageting paris and languages other then french.
21:-you can win a highter ad position in the auction with a lower cpc, bid by?
ans:-creating relevants keywords and ads and using ad extensions.
22:-an advertiser wants to achives the top positing i paid search results, which recommendations would improve the likelihood of top ad positon?
ans:- improve quality acore and increare cpc bid.
23:-which client would your advice to use radius trageting?
ans:-30 miles option
24:- goolge analiytics can help your learn more about the behavior of your lcient, custo because its shows your how?
ans:- they interact with her website.
25:-your client want to increarse the nu. of people visiting his website, when analyzing the data for his search campaign which metric do you most want to improve?
ans:-ctr
26:- anne marie's business goal is to generate online sales of her hand made purses, her adwords costs are 100 per week and she wants to kwno if her ad investment is paying off.
ans:-costs of produces her purses n revenue generated form her ads.
27:-conversion tracking helps you improve the return on investment form yoru online ad because it:-
ans:-shows your which ads leads to customer actions that have value for your business.
28:-when someone clicks your ad, that actual amount your charged will be?
ans:- that minimum need to hold your ad position, under that max cpc.
29:- what happens as a results of a search camapgin consistently meeting its daily budget?
ans:- missed potional
30:- which statistic indicates how often a click has led to a conversion?
ans:- convetated click.
31:- what is the recommended next step is you noticed from the search tearm report that certain serach terms are leading to a high num. of click on your ads?
ans:-make sure relevant search tearms are kryword and adjuct your bid or ad text for these keyword
32:-when reviewing that str for one of your lcient, camapigns yoru noticed serveral tearm are not relevant to whawt they re advertiseing. how can your use this information wehn refining the campa keywords.
ans:-add the terms as -ive keyword
33:- what does converted clicks measure?
ans:-the total no of click that led to a conversion.
34:-cliff just startd workign with a client who has a very disorganized adwords account, what an effective way for him to begin restructuring his client's acc.?
ans:-create campaigns based on the structure of his cleint website.
36:-which client would yoru advise to advertise on the google search networ?
ans:-bill pulmbing services.
37:_ your client notices last month that his ad often showed up beside another ad for that same search tearm. how can you help your client understatnd how he is performing compared to other advertisers?
ans:_ use the search term report to show which search tearm lead to the most cliek on his ads.
38:-all other things being equal, if yoru have set a max cpc bid of 1$, for your ads, and if the next most competitive bid is .50 for the same ad positing, what is tha actual amoutn your had pay for that click?
ans:- .51$
39:-and advetiser looking to drive conversion is using manual cpc, bidding, which factor shoul dbe most imp. for this advertiser when deciding keyword bids?
ans:- the profit derived form a paid click.
40:-tony travels frequently. he need to be able to make changes to his ad acc, while his offline, so he downloads ad, editor, using editor, tony can do all the folling except?
ans:- refresh datea to
41:-your want to generated leads with your adword camapign by encouraging people to rill out an interest form on your website, when do your need to know to measure return on investment, of his campaign?
ans:- how much your r spent on the campaign compared to the value of leads generated.
42:- which is the best bidding option for an advertiser who wants to drive more click from mobile advices?
ans:-mobile bid adjustment.
43:- your can use kryword planner to identity?
and :- the amount of traffic potential keyword might get.
44:- whats the easiest way to evaluate if one version of your landing page perfoms batter than another for the same ad?
ans:-run a camapign experiment on the existing camapign that swithes between both landing page.
45:-ad advertiser shoul grp their campaigns by?
ans:- type of prodcut or services.
46:-you would choose to advertise on the google display network if yoru wanted to ?
ans:-show ads on websites erlated to your business.
47:-data shows that the audiences fo ra client running shows strore is women ages 35 to 50. how can yoru optimize this client network campaign based on yoru research?
ans:-add demographic and age trageting show ads to people in this audience.
48:-whhicl teaching a new acc. manager hwo to build a search camapign, you tell her that whe should group similer keywords together in an ad gps beacsue it will alow her to
?
ans:-create ads that r relevant to all kewword.
49:-your lcient campigns is consistently meeting its average daily budget, whats shoul dyou do to maz your client budget thouthout all hours of the day?
ans:-change the ad delivery method to accelerated to starndard.
50:-an advertiser wants to incersse the quality score of lwo performing keywords,what approach would you recommend?
ans:-delete the keyword and use keyword planner to find more relevant keywords.
51:- which is a benefits of advertising online?
ans:-reach people how are likely intersted in what your are advertising.
52:-mimi wants to reach people searching for laked goods, bud only wantt her ads to show during the gours shes's open for busness, which campign type is good fit?
ans:-displey network only all features
53:- caleb owns a musick stroe and is creating an ad gps for muscals instrument rentals, what would be the most appropriate landing page for his ad?
ans:- a page with information on instrument rentals and a contarct from.
54:-your can use audinece targeting to sho9w your ads to?
ans:- specific gps of people , based on their locaiton.
55:-clyde wants to raise the profile of his dance ashool a display network only campaign can help him?
ans:- show ads on dance websites and youtube videos.
56:-your client gets more conversions from ads that appear to people in tokyo,what actions should you take to try and increase the number of conversions for the client?
ans:- use a location bid adjustment to increse bids for suctomers in tokyo.
57:-on the google display network, your ad is eligible to show on a webpages if your?
ans:- keywords matches that webpages contents.
58:-when people search for yoru cleint wathc repaire business, they use very specifc tearms like "vintage watch repaires".
to shwo your ads for these searches, you'll want to use?
ans:- phrase match keywords.
59:- your ad can show to a user when your targeted languages matches/?
ans:_ a user's google interface language setting.
60:--ive keywords can help advertisers refine the targeting of their ads by?
ans:-reducing the numbers of irrelivants clicks.
61:-IN order to appeal to customers on mobile devices, its improtants to?
ans:- send users to a mobile friendly landing page.
62:_waht one benefits of creating multiple ad gps?
ans:-your can break up keyword andin to related thems.
63:-data for yoru lcient show that more estimated total conversions are comming from mobile devices versus computers and tablets, how can your use this data to optimize yoru client bidding strategy?
ans:-set a mobile bid adjustments to increase bids for searches on mobile devices.
64:-your client wantt to improve ehr ad position, what would your recommened?
ans:-improve quality and increase bid
65:- whats one of the main benefits of useing ad extensions?
ans:-extensions probvide additional imformation to make your ads more relevant to customers.
66:-you can use display planner to ?
ans:-se way to reach your target audience based on your keywors, website, or interest categories.
67:-julian want to reach otential customers based on the type of device they're using, but he doesn't know hwo his camapign performs on differnt devices, hwo can julian find meaningfull data that will help him decide wahch devices to target?
ans:-segemtn his campaign statistics table by device.
68:-YOur new client adword acc. has one camapign with one ad gps that contains a list of 100 of keyword, which best practice showld our follow wehn re organizing this client keywords?
asn:-create new ad gps with related keyword rouped together.
69:-how do cpc ads compete wiht cpm ad on the google display network?
ans:- cpc bid are effectively converted to cpm bids.
70:-a standard adwords text ad is made up of?
ans:-hed line , display url and description text.
71:-laura runs an online store which a large investory of children's toys and games, whcih ad formate would yoru use for laura's camapign to rach people intersted in purchasing childrens' game.
ans:-pla.
72:-a client who owns an online runnign shoe store wants to drive sales of a particular model of women's running shoes. waht keyword should your include in theis client keyword list to heop achieve their goal?
ans:-specific tearms about the shoe brand and model your client is seilling.
73:-how can your see if people are searching for yoru client services during the early morning and evening hours?
ans:-segment performance statistics by time.
74:-when setting upa search network campaign for a client, yoru want to maz a no, of cliks her ads can get,. which bidding strategy showuld your use to achieve this goal?
ans:-manual cpc.
75:-which is a benefit of advertiseing online with google adwords?
ans:-advertisers can choose hwo much they spend and only pay wehn someone click on there ad.
76:-why should your link your clients adwords account to google webmasters tools?
ans:- see if people reach your clients website via ads or organic search results.
77:-an advertiser has decided that they want to sepdn 608 per month for their campaign , how would your recommend they set their budget in theire adwords, acc.
ans :- set a bid of 20for the advertiser camapign.
78:-when creating text ads to advertisera clint small chain of italian restaurants , what should yoru include in the ad text to make it cpmplellling to potential customers?
ansL0 include call to actions such as find the nearest locaiton.
79:-each campaign in yoru adwords account should have a single?
busness goal.
80:-yoru client wants to show ads to people whove visited her website before. whcih adwords featured would your recommend she use?
ans:-remarketing.
81:- you sell vide ames and want people who mobile gaming apps to know about your store, what's one benefits of promoting your prodcuts which a mobiles apps camapign on the dispaly network?
asn:- it directs people to your online store to purchas your prodcuts.
82:-if you'd like your ads to show on certain sites across the internet, you can add these websites as?
asn:- placements.
83:-by monitoring ad campaign performances, an advertiser may obtain the information needed to:-
ans:- determine if camapigns are meting overall markeing and converison goals.
84:-your lcient noticed that his ad was disapproved for editorial reasons, why is it improtant to him to understand and abide by google advertising policies?
ans:- adwords policies can help ensure ads are useful, varied, relevant, and safe for web users.
85:-a client wants to promote her new mobile app by showing her ads in other mobile apps, how can adwords help accomplish her goal?
ans:- google display network includes many mobile ads where shw could show her ads.
86:-when creating a keyword list using broad match, why should your leave out mmisspelling s adn plural forms of keywords?
ans:- adwords can automatically include these variations for you.
87:-when building a keyword list for a display network campign, your shou7ld do whcih of the follwing?
ans:-include keyword that are related to the websites our customer visit.
88:-when choosing a maximum cpc, bid you should consider the amount that your make from a purchase because your wantt o set a bid amount thats?
ans:-based on how much your pridcut is worth.
89:-whcih ad extention would you use for anadvertiser who has achain or restaurants?
ans:- location extentions
90:-conversion ptimizer can help drive conversions by using your conversion histroy and?
ans:-cpa golas to raise your bid wehn a conversion is more likely.
91:-One of your clients wants to know why a cmapign went over the specified daily budget several day in a row, what would your explalin to yoru client about how the adwords system works?
ans:-due to chagnes in traffic , adwrods, allows up to 20% motr click i a day then the budget specifies , however , n any given moth adword never changes more then the avarage daily budget amoutn multyplied by 30.4.
92:-Your client camapign is getting a log of clicks but the conversion rete is low, whcih approach could help improve your client'sconversion rate?
asn:- make sure the landing pge is closely related to your ad.
93:-your would advise a client that's launching a new product line to advertise on the google display network becuse she can?
ans:- reach people who are interested in similar prodcuts.
94:-which of the following items is not a components of qulity score?
ans:-mazimum cpc bid.
95:-belinds boutique just started carrying 3 ne disigner labels, she wants to show an image ad announcing the new collection to people who are browsing ..............
ans:- shopping
96:-higher quality scores typically resullts in?
ans:- lower costs and batter ad positions.
97:- You would choose to advertise on the google search networks if your wanted to?
ans:/- reach customers while they are searching for your prodcut or services.
98:-what changes can yoru make to the discplay network campign of ta client who wants to drive awareness of her natural beauty brands?
ans:- add display ads and affinity audiences targeting people interested in green living and beauty.
99:-a client taht ownse a fine dining resuaurant in london wants to get more phone call form people researching places to eat on their mobiles phones, how should your optimize this clients, camapign to help achives their goal?
ans:- add cal ext to the client ads and mo nitor perromance with mobile click to call segment.
100:-when reviewing your client's search networks campaign , your notice that the ads in one of the ad gps have a lwo average positin. whcih flexible bid strategy should your use to help improve the position of these sads?
ans:-enhanced cost per clikc.
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