1:-automatic cpc bidding attempts to get advertisers the most?
ans:- click for there daily budget.
2:-an advertiser notices that clicks have suddenly increased and is concerned that they might be due to invalid activity, what is the first thing the advertiser should do the invenstigate this situation?
ans:-look at click pattern over time adn rul out legitimate resons for increased activity.
3:-which are key element to keep in mind when optimizing a landing page for adword?
ansrelevant and original content tat clearly represents the business.
4:-to improve the performance of an ad gps on the search network,advertisers should create ad gps containing?
ans:-keyword that are also included in the ad text.
5:-which adwrods fearture is compatible with conversion opti iser?
ans:- ad extensions.
6:-reviewing "search tearms" data on the keywords tab will help advertisers to indnify.
ans:- new keyowrd ideas for a camapign.
7:-which determines a keyword's ctr?
ans:-number of clicks /the number of impressions.
8:-a high quality score can?
ans:- imprive an ad positions.
9:-You're running a search campign for an accounting software provider that wants to estimate lifr time customer value as a primary benchmark for perfommace. they charge $10asci services and $20/mo for pro. which formula best describes their average lifetime customer value across all services offerings?
ans:- ($10+20$)*(%basic customer)*(basic average lifetime in month)/(%20)*(%pro customers)*(pro average lifetime in months).
10:-an advertiser made edits to an adwords ad ad noticed that the position of the ad decreased. waht is the most likely cause for the decrease in positions?
ans:_ the edited ad is less relevance to the keywords within the ad gps.
11:-where on an ecommerce website should an advertiser install the adwords concersion tracking code?
ans:- confirmation page after a purchase.
12:-you are tracking conversion in a budget-constrained campaign. if you raise cpc bids within the budget constraint,which result is most likey?
ans:- receive more conversion while paying more on average per conversion.
13:-what information does the conversion optimizer need to order to find the optimal cpc bid for an ad each time the ad is eligible to appear?
ans:- historical concersion data.
14:-want king of click volume increase is likely to be immediately filterd from an adwords camapign?
ans:- automated clicks.
15:-the ip exclusion tool allows advertisers to?
ans:- prevent specific ip addresses from seeing their ads.
16:-an advertiser in canada wants to view ads as they would appear to users in mexico, which tool should this advertiser use to accomplish this goal?
ans:-ad preview and diagnosis tool.
17:-in order to diffentiate ads from the ads of competitors, advertisers creating thxt ads should?
ans:- include prices, promotions, and a call to action.
18:-which is a benefit of using adwords editors?
ans:- multiple uses can make offline changes to acount prefreences.
19:-how might an advertiser campare, over time, two campaign metircs such as "cost per conversion"and "cost"?
ans:- select the two metrics in "graph options"on the campingns tab.
20:-in order to achieve the best performance possible from text ads, which is a best practice that should be followed?
ans:- use account statistics and report to monitor ad performance.
21:-which allows advertisers to automate adwords reporting and camapaign managemnet?
ans:- use of an adwords application programming interface(api)web service.
22:-you own a pizzeria in downtown chicage. with call extentsions, a customer who searches for pizza on her mobile phone can see your ad along with your phone no, and make the call with one click, how is that priced?
ans:- the cost is the same as a standard click on the ad.
23:-adwords editor allows uses to?
ans:- make live edits to multiple accounts simultaneously.
24:-the adwords application proramming interface(api)allows developers to use applicaitons that?
ans:-interact directly with the adwords server.
25:-in an adwords cccounts managed by multiple uses, one user noticed a surprising jump in impressions. where should this user look for details on what might have created the impression increase?
ans:-change histroy.
26:-an advertiser who sells laptop computers only wants to reach consumers who are ready to make an immedialte purchase online, when building the keyword list for an ad gps, the advertiser should include?
ans:-negative match keywords such as-review or -comparsion.
27:-whcih feature distinguishes location extensions from regional and customized camapign targeting?
ans:- location extensions will appear when a user locaed near the advertised business searches on relevant tearms.
28:-dynamc search ads would be most helpfull for/
ans:-websites which hundreds or thousands of products, services, or listing that frequentty changes.
29:-at which level of an adwords account can an advertiser make chagnes to networks and location targeting setting?
ans:- campaign.
30:-if the query"seattle plumbers" is entered into google , google will sue the location term that is part of the query to show ads.
ans:- targeted seattle, regardless of the user's location as long as they are in the us.
31:-jane's e commerce site sells a wide variety of bicycle equipment, she wants to setimate her profit-per-cooncersion for each ad gps to get a sense of whcih ad gps are immediately profitable in the short tearm, which formula best estimates jane's profit/conversion before advertising expenses?
ans:- (avg revenue per order)*(profit margin)
32:-a florist is advertising five types of flowers, including red roses, when a user types the phrase"red roses" in to google, the advertiser's ad is displayed and clicked on, which landing page is more likely to onver to a sale?
ans:- the page on the site that displayed only roses.
33:-an advertiser attempts to enable conversion optimizer but the feature is not available in the account. whcih is the most likey reason?
ans:- the advertiser has fewer then 15 conversions in the last 30 days.
34:- which can be specified at the campaign level?
ans:- network distribution
35:-Your are ceo of a small e-commerce shop and your team is a debating adwords, performance metrics to mazimize profit, budget is unlimited a logn as roi is positive . whose recommendations most effectively position you for maximum profit?
ans:-pete:"lets start by verifying our campaign is profitable , then test differnt cpa targets to find which maximize total profits."
36:-If an advertiser has the same keyword in two differnt ad groups, the one to win a given auction will be the keyword with the?
ans:- highest ad rank.
37:-which best describes the relateionship between maximum cpc bid and ad rand?
ans:- cpc bid is one factor that effects ad rank.
38:-megan enabled conversion optimizer in all six of her camapigns, how can she tell if conversion optimizer is improving campaign performance?
ans:- compare average cpa and concersion rate before and after using the conversion optimizer.
39:-what is the definition of actual cost per click?
ans:- the least possible cpc the advertiser needs to pay to mintain an achieved position & ad reank of the ad showing one position lower on the page.
40:-assuming default cooke expiration timing, a conversion(1/click)is recorded when?
ans:- a single conversion is made within 30 days following an adwords ad click.
41:-you can add d '+'mofifire in fromnt of broad match keyword to?
ans:-specify that certain words must be included in someone's search tearm to trigger your add.
42:-an advertiser runs a report at the campaign level and includes invalid clicks statistics. the report indicates that 20% of clicks received during she selected time period were invalid, this means that the invalid clicks were?
ans:- filtered out of the account before they accrued cost.
43:-a user clicks on an ad promoting a salr on sneaker, upon clicking the user is taken to a page that does not contain sneakers, but rather discount sunglasses, the user also encounters pop-ups while trying to navigate the site, what should the advertiser do to improve the user's experience?
ans:- link to the webpage that is relevant to the ad and remove the pop-ups.
44:-an advertiser notices that the ctr in one ad gps has significatnly decreased throughout the past few weeks, what could this advertiser do in an attempt in increase ctr and maintain relevant website traffic?
ans:- use keyword matching options to help remove irrelevant searches.
45:- which is the quickest way to add a long list of locations to target in an adwords camapign?
ans:- select "bulk location" in the advanced search section of a camapign's location settings.
46:- In an adwrods account, whcih statistic is viewable for each ad gps?
ans:- average cpc.
47:-adwords camapign experments allow you to ?
ans:- test changes to your account for a portion of the auctions that your ads, participate in.
48:-on which tab can advertisers see credits for invalid clicks within their adwords accounts?
ans:- billing
49:-an advertiser targeting only france determines that clicks have been received from users in switzerland, why might clicks outside of the target location occur?
ans:- users in swizerland are searching on google's french domain.
50:-which is a benefit of linking a google my business account to an adwords campaign?
ans:- addng or updating addresses in google my business automatically uupates validated addresses used for ads.
51:-what is site link?
ans:- links to more pages of your site that appear beneath the text of your search ads.
52:-if multiple individuals are making changes to the same adwords account, when they open that account in advowrds editor, they should?
ans:- download recent changes.
53:-an advertiser wants to increase the position of an ad on google, but is not willing to raise bids to acomplish this goal, what else shoud the advertiser do in an attempt to increase ad rank?
ans:-make chagnes to improve the components of quality score (expected click through rate, ad relevance, and landing page experience)
54:-which is the most appropriate action to take when a keyword is below the"firs page bid estimate" listed in the status column of the keyword tab?
ans:- consider increasing the bid or editing the keyword to improve qulity score.
55:- You're an independent consultant selling an ebook your wrote about search engline markeitng for $ 50. you have campaigns across multiple online advertiseing plateforms:search networks, display networks, & other advertising networks. which approach to cpa targets and budget is best suited to maximize your total profits?
ans:-unlimited budget on allplateforms where roi is positive , find a different cpa for each plateform wich maximizes profits on costs, sales volume, & contribution to overall marketing campign.
56:-bud would like to test new logic in his application that uses that adwrods application programming interface(api) without modifying his live adwrods campigns, which tool would allow him to do this?
ans:- adowrds API tokens.
57:-which is the next stage of detection in an adwords account, if google's automatic filtering system does not successfully remove all potentially invalid clicks?
ans:- proactive offline analysis by the google ad traffic quality team.
58:-Often, the "last click" before a concersion gets all the credit, but there are often assit clicks and assits impressions that help guide your sustomers ot conversion, which built- in adwords report can show you this performance data?
ans:- search funnel.
59:-GIven four search campigns that run out of daily budget, three can likely benefit from bidding or budget changes, whcih is most likely configured effectively as is?
asn:- profitable campagin, missing additional profitable conversion when budget limit exposure.
60:-An advertiser enabled conversion optimizer and noticed a decrease in the number of oncersions. what could have caused theis decrease to occur?
ans :- the mix cpa bid was lower than the recommended amount.
61:-It is improtant to identify specific goals for an adwords campign, so that the advertiser can then?
ans:- make strategic chagnes to the account to improve performance.
62:-an advertiser who sell disigner dresses is selecting a landing page to pair with new ads for spring dresses, a good landing page for the spring dress collection ads would display.
ans:- Several colors of apring dresses.
63:-Local google+ pages created on google my business can be?
ans location extensions in adwords.
64:- The purpose of a developer or authentication token is to track?
asn:-application prigramming interface(api)usage.
65:-Your are gainging a reputation as aa true wizard of adwords and just won a multi million dollar client to consult on bidding strategy, your new client asks you to set bids that max profit, focus on the top 3 position, and minimize cpa. how can you most effectively meet theire goals?
asn:- set bids that minimize cpa within the top 3 position, but explain tht profit can't effectively be optimized simultaneously.
66:-advertisers can provied physical address information about their businesses though google my busines account. ads that include this type of information are eligible to show on?
ans:- any networks selected in the campaign's setting.
67:-In a reach and frequency report."reach"is definded as the?
ans:- an estimate of the number of users within a selected location target, based on unique cookies.
68:-what can be learned form a search fullel?
ans:-The series of steps a customer takes before completing a conversion, including information on ads, clicks and other elements of yoru campaign.
69:-which scenario would record to tow conversion(1/click)?
ans:-a user clicks on an ad, converts, and returns to the sits using a bookmark with in 30daus amd cpnverts again.
70;-how should advertisers use their websites to help them structure their account?
ans:-organize ad gps and campaigns to reflect to layout of the website.
71:-An advertiser who works for al large companey wants to make frequent, specific changes to bid based on criteria for more then 100000 keyword, whcih would be the most efficient tool fo rthat advertiser to use?
ans:- Adwords editor.
72:-An advertiser implements conversion optimizer and notices campaigns are receiving fewer conversions than before the tool was implemented, which action should the advertiser take to increase the number of conversion received.
ans:- Increase the maximum cpa bid.
73:-Intergalactic, teleportation inc uses adwords to generate leads for their sales team. Leads are tracked by conversion tracking via a contract sales from, the sales team converts 10% of leads in to deals, for each deal an additionla 15%of business is gained from word of mouth, which formula best describes value per conversion?
ans:- (Average deal value)*(10%)*(115%)
74:-An advertise rhas several keywors set to broad match and would like to see the actual search queries that triggered his ads. This imformation can be found in the?
ans:- "Detaills" THe drop down menu on the keyword tab.
75:-jene uses adwords to promote her online shoe stroe and her conversion rate has remained constant over the last year. while checking her web server logs for dec. she noticed she sometimes get two clicks from the same ip address whihin a few minutes, the most likely cause of this is?
ans:- Users who are comparsion shoping for shoes.
76:-An advertiser that uses ad scheduling has a custom bid adjustment for 9am to 12am on weeknights, the normal bid is usd $0.40and the bid multiplier is 75%. how much is the advertiser bidding between 9pm to 12am on weeknights?
ans:- usd$0.30
77:-How can advertiser see specific search queries that have caused their ads to show , even if those queries are not keywords with in their accounts?
ans:- selec the "details"drop down menu on the keyword tab.
78:-An adver, who is selling computer monitors is writing new ad text for an existing ad group. which line ad ad text is w ritten according to google adwords advertising poilcies?
ans:-20-70% off lec monitors.
79:-whcih approach to bidding is best suited to maximize profit?
ans:- Balance cpa and #of conversions.
80:-One factor the adwrods system uses to calculate and ad's actual cpc is the ?
ans:- Ad rank of the ad showing one position lower on the page.
81:- How could an advertiser determine the most profitalbe keyword with in a campaign?
ans:- Campare the costs accrued by each keyword with the conversion data for that keyword.
82:-One reason for using conversion optimizer is to ?
ans:- Avoid uprofitable clicks.
83:-The keyword insertion in an ads's hadline reads:"Buy{keyword:Books}."The related ad apperaed when a user searched "flower books" and the query expanded to a broad-matched keyword in the account, "ardening books."in the example, hwo would the ad's headline be displayed?
ans:- buy flower books
84:-an advertiser's ad is not appearing in the ad preview and diagnosis tool when exact keywords are queried. which action would help the adveriser to determine why the ad is not showing?
ans:- Run a keyword diagnosis for the keyword in question.
85:-linking your google+ page to your adwords account...
ans:- enables you to show more endorsements for your business from your customers and supportsrs.
86:-an advertiser selling anti-vacteral toothbrushes wants to invert in their brand with a set marketing budget. they want another campaign that maximizes profit as long as roi is psoitive. which account structure achieves both goals?
ans:- allocate the set markeitng budgt across dedicated branding campaigns. create a seprated acapmaign that can extend its daily budget after profitability is achieved
87:-what is a benefit of using the adwords application programming interface(api)?
ans:- advertisers can make dynamic changes to their adwords accounts at scale.
88:-A user conducts a search on the tearm "1"and clicks on an ad.
which landing page be the most relevant to that user?
ans:- a category page containing a cariety of laptop computers.
89:-an advertiser gets more conversions from ads that appear to people in paris, what should this advertiser do to try and increase the number of conversions?
ans:- set a location bid adjustment.
90:-Each of the following are benefits your'd expect from product listing ads except..
ans:- ease of targeting without needing keyword.
91:-A new coffeehouse downtown would like to run an "after noon espresso"promotion to increase sales during the afternoon hours on weekdays. which adwords feature is most effective for preventing their search ads from appearing at night or on weekends?
ans custom ad scheduling.
92:-information an advertiser would find in the change history tool would be?
ans:-changes bade by the ad automaton feature
93:-an ad pages contain the phragse matched keyword"underwater camera"which search query may trigger an ad in this ad group to display?
ans:- underwater camera case.
94:-exact match impression share matrics?
ans:- summarze impression share statistics for all keywords currently set to exat match.
95:-which is a recommended best practice when reating a new mobile preferred ad creative?
ans:- use a mobile optimized landing page.
96:-How does conversion optimizer determine the optimal cpc bid?
ans:-it uses your conversion history to bid higher when a conversion is more likely.
97:-IN a reach and frequency report,"Frequency"is defined as the?
ans:- The average number of times a unique user sees an ad over a given time period.
98:- advertisers who check web server logs may find their ads received multiple clicks from a single internet protocol(ip)address. This could be a result of?
ans:- Internet services providers(isps)who assin the same ip address to multiple users.
99:-Assuming default cookie expiration timing, a conversion (1-per-click)is recorded when?
ans:-a single conversion is made within 30 days following as ad words ad click.
100:-you are gaining a reputetion as a true wizard of adwords and just won a multi-million dollar client to consult on bidding strategy, your new client asked you to set bids that mazimize profit, focus on the top 3 positions , and minimize cpa, how can you most effectively meet their goals?
ans:-explain that all three objectives contradict each other and the tradeoffs at risk, understand the clinet's priorities and adopt a bidding strategy with minimal contradictions.
101:-The IP exclusion took allows advertisers to?
ans:-prevent specific IP addresses from seeing their ads.
102:-Which is a benefit of Using adwords editor?
ans:- Multiple users can share archives and proposals for an account.
103:- Adwords editor allows users to?
ans:-access multiple accounts offiline.
104:- where on an eCommerce website should an advertiser in stall the adwrods conversion tracking code?
ans:- confirmation page after a purchase.
105:-which is a benefit of using adwords editor?
ans:-multiple uses can share archives and proposals for an account.
106:-Dynamic search ads would be most helpful for?
ans:_ websites with hundrate or thousands of products, services or listngs that frequently change.
107:-In an adwords account managed by multiple uses, on euser noticed a surprising jump in impressions, where should this user look for details on what might have created the impression increase?
ans:-change history.
108:-what can be learned from a search funnel?
ans:-The series of steps a customer takes computing a conversation, including information on ads, clicks, and other elements of your campaign.
109:-Bud would like to test new logic in his application that uses the adwords application programming interface(api) without modifying his live adwords campaigns, which tool would allow him to do this?
ans:- adwords api sandbox.
ans:- click for there daily budget.
2:-an advertiser notices that clicks have suddenly increased and is concerned that they might be due to invalid activity, what is the first thing the advertiser should do the invenstigate this situation?
ans:-look at click pattern over time adn rul out legitimate resons for increased activity.
3:-which are key element to keep in mind when optimizing a landing page for adword?
ansrelevant and original content tat clearly represents the business.
4:-to improve the performance of an ad gps on the search network,advertisers should create ad gps containing?
ans:-keyword that are also included in the ad text.
5:-which adwrods fearture is compatible with conversion opti iser?
ans:- ad extensions.
6:-reviewing "search tearms" data on the keywords tab will help advertisers to indnify.
ans:- new keyowrd ideas for a camapign.
7:-which determines a keyword's ctr?
ans:-number of clicks /the number of impressions.
8:-a high quality score can?
ans:- imprive an ad positions.
9:-You're running a search campign for an accounting software provider that wants to estimate lifr time customer value as a primary benchmark for perfommace. they charge $10asci services and $20/mo for pro. which formula best describes their average lifetime customer value across all services offerings?
ans:- ($10+20$)*(%basic customer)*(basic average lifetime in month)/(%20)*(%pro customers)*(pro average lifetime in months).
10:-an advertiser made edits to an adwords ad ad noticed that the position of the ad decreased. waht is the most likely cause for the decrease in positions?
ans:_ the edited ad is less relevance to the keywords within the ad gps.
11:-where on an ecommerce website should an advertiser install the adwords concersion tracking code?
ans:- confirmation page after a purchase.
12:-you are tracking conversion in a budget-constrained campaign. if you raise cpc bids within the budget constraint,which result is most likey?
ans:- receive more conversion while paying more on average per conversion.
13:-what information does the conversion optimizer need to order to find the optimal cpc bid for an ad each time the ad is eligible to appear?
ans:- historical concersion data.
14:-want king of click volume increase is likely to be immediately filterd from an adwords camapign?
ans:- automated clicks.
15:-the ip exclusion tool allows advertisers to?
ans:- prevent specific ip addresses from seeing their ads.
16:-an advertiser in canada wants to view ads as they would appear to users in mexico, which tool should this advertiser use to accomplish this goal?
ans:-ad preview and diagnosis tool.
17:-in order to diffentiate ads from the ads of competitors, advertisers creating thxt ads should?
ans:- include prices, promotions, and a call to action.
18:-which is a benefit of using adwords editors?
ans:- multiple uses can make offline changes to acount prefreences.
19:-how might an advertiser campare, over time, two campaign metircs such as "cost per conversion"and "cost"?
ans:- select the two metrics in "graph options"on the campingns tab.
20:-in order to achieve the best performance possible from text ads, which is a best practice that should be followed?
ans:- use account statistics and report to monitor ad performance.
21:-which allows advertisers to automate adwords reporting and camapaign managemnet?
ans:- use of an adwords application programming interface(api)web service.
22:-you own a pizzeria in downtown chicage. with call extentsions, a customer who searches for pizza on her mobile phone can see your ad along with your phone no, and make the call with one click, how is that priced?
ans:- the cost is the same as a standard click on the ad.
23:-adwords editor allows uses to?
ans:- make live edits to multiple accounts simultaneously.
24:-the adwords application proramming interface(api)allows developers to use applicaitons that?
ans:-interact directly with the adwords server.
25:-in an adwords cccounts managed by multiple uses, one user noticed a surprising jump in impressions. where should this user look for details on what might have created the impression increase?
ans:-change histroy.
26:-an advertiser who sells laptop computers only wants to reach consumers who are ready to make an immedialte purchase online, when building the keyword list for an ad gps, the advertiser should include?
ans:-negative match keywords such as-review or -comparsion.
27:-whcih feature distinguishes location extensions from regional and customized camapign targeting?
ans:- location extensions will appear when a user locaed near the advertised business searches on relevant tearms.
28:-dynamc search ads would be most helpfull for/
ans:-websites which hundreds or thousands of products, services, or listing that frequentty changes.
29:-at which level of an adwords account can an advertiser make chagnes to networks and location targeting setting?
ans:- campaign.
30:-if the query"seattle plumbers" is entered into google , google will sue the location term that is part of the query to show ads.
ans:- targeted seattle, regardless of the user's location as long as they are in the us.
31:-jane's e commerce site sells a wide variety of bicycle equipment, she wants to setimate her profit-per-cooncersion for each ad gps to get a sense of whcih ad gps are immediately profitable in the short tearm, which formula best estimates jane's profit/conversion before advertising expenses?
ans:- (avg revenue per order)*(profit margin)
32:-a florist is advertising five types of flowers, including red roses, when a user types the phrase"red roses" in to google, the advertiser's ad is displayed and clicked on, which landing page is more likely to onver to a sale?
ans:- the page on the site that displayed only roses.
33:-an advertiser attempts to enable conversion optimizer but the feature is not available in the account. whcih is the most likey reason?
ans:- the advertiser has fewer then 15 conversions in the last 30 days.
34:- which can be specified at the campaign level?
ans:- network distribution
35:-Your are ceo of a small e-commerce shop and your team is a debating adwords, performance metrics to mazimize profit, budget is unlimited a logn as roi is positive . whose recommendations most effectively position you for maximum profit?
ans:-pete:"lets start by verifying our campaign is profitable , then test differnt cpa targets to find which maximize total profits."
36:-If an advertiser has the same keyword in two differnt ad groups, the one to win a given auction will be the keyword with the?
ans:- highest ad rank.
37:-which best describes the relateionship between maximum cpc bid and ad rand?
ans:- cpc bid is one factor that effects ad rank.
38:-megan enabled conversion optimizer in all six of her camapigns, how can she tell if conversion optimizer is improving campaign performance?
ans:- compare average cpa and concersion rate before and after using the conversion optimizer.
39:-what is the definition of actual cost per click?
ans:- the least possible cpc the advertiser needs to pay to mintain an achieved position & ad reank of the ad showing one position lower on the page.
40:-assuming default cooke expiration timing, a conversion(1/click)is recorded when?
ans:- a single conversion is made within 30 days following an adwords ad click.
41:-you can add d '+'mofifire in fromnt of broad match keyword to?
ans:-specify that certain words must be included in someone's search tearm to trigger your add.
42:-an advertiser runs a report at the campaign level and includes invalid clicks statistics. the report indicates that 20% of clicks received during she selected time period were invalid, this means that the invalid clicks were?
ans:- filtered out of the account before they accrued cost.
43:-a user clicks on an ad promoting a salr on sneaker, upon clicking the user is taken to a page that does not contain sneakers, but rather discount sunglasses, the user also encounters pop-ups while trying to navigate the site, what should the advertiser do to improve the user's experience?
ans:- link to the webpage that is relevant to the ad and remove the pop-ups.
44:-an advertiser notices that the ctr in one ad gps has significatnly decreased throughout the past few weeks, what could this advertiser do in an attempt in increase ctr and maintain relevant website traffic?
ans:- use keyword matching options to help remove irrelevant searches.
45:- which is the quickest way to add a long list of locations to target in an adwords camapign?
ans:- select "bulk location" in the advanced search section of a camapign's location settings.
46:- In an adwrods account, whcih statistic is viewable for each ad gps?
ans:- average cpc.
47:-adwords camapign experments allow you to ?
ans:- test changes to your account for a portion of the auctions that your ads, participate in.
48:-on which tab can advertisers see credits for invalid clicks within their adwords accounts?
ans:- billing
49:-an advertiser targeting only france determines that clicks have been received from users in switzerland, why might clicks outside of the target location occur?
ans:- users in swizerland are searching on google's french domain.
50:-which is a benefit of linking a google my business account to an adwords campaign?
ans:- addng or updating addresses in google my business automatically uupates validated addresses used for ads.
51:-what is site link?
ans:- links to more pages of your site that appear beneath the text of your search ads.
52:-if multiple individuals are making changes to the same adwords account, when they open that account in advowrds editor, they should?
ans:- download recent changes.
53:-an advertiser wants to increase the position of an ad on google, but is not willing to raise bids to acomplish this goal, what else shoud the advertiser do in an attempt to increase ad rank?
ans:-make chagnes to improve the components of quality score (expected click through rate, ad relevance, and landing page experience)
54:-which is the most appropriate action to take when a keyword is below the"firs page bid estimate" listed in the status column of the keyword tab?
ans:- consider increasing the bid or editing the keyword to improve qulity score.
55:- You're an independent consultant selling an ebook your wrote about search engline markeitng for $ 50. you have campaigns across multiple online advertiseing plateforms:search networks, display networks, & other advertising networks. which approach to cpa targets and budget is best suited to maximize your total profits?
ans:-unlimited budget on allplateforms where roi is positive , find a different cpa for each plateform wich maximizes profits on costs, sales volume, & contribution to overall marketing campign.
56:-bud would like to test new logic in his application that uses that adwrods application programming interface(api) without modifying his live adwrods campigns, which tool would allow him to do this?
ans:- adowrds API tokens.
57:-which is the next stage of detection in an adwords account, if google's automatic filtering system does not successfully remove all potentially invalid clicks?
ans:- proactive offline analysis by the google ad traffic quality team.
58:-Often, the "last click" before a concersion gets all the credit, but there are often assit clicks and assits impressions that help guide your sustomers ot conversion, which built- in adwords report can show you this performance data?
ans:- search funnel.
59:-GIven four search campigns that run out of daily budget, three can likely benefit from bidding or budget changes, whcih is most likely configured effectively as is?
asn:- profitable campagin, missing additional profitable conversion when budget limit exposure.
60:-An advertiser enabled conversion optimizer and noticed a decrease in the number of oncersions. what could have caused theis decrease to occur?
ans :- the mix cpa bid was lower than the recommended amount.
61:-It is improtant to identify specific goals for an adwords campign, so that the advertiser can then?
ans:- make strategic chagnes to the account to improve performance.
62:-an advertiser who sell disigner dresses is selecting a landing page to pair with new ads for spring dresses, a good landing page for the spring dress collection ads would display.
ans:- Several colors of apring dresses.
63:-Local google+ pages created on google my business can be?
ans location extensions in adwords.
64:- The purpose of a developer or authentication token is to track?
asn:-application prigramming interface(api)usage.
65:-Your are gainging a reputation as aa true wizard of adwords and just won a multi million dollar client to consult on bidding strategy, your new client asks you to set bids that max profit, focus on the top 3 position, and minimize cpa. how can you most effectively meet theire goals?
asn:- set bids that minimize cpa within the top 3 position, but explain tht profit can't effectively be optimized simultaneously.
66:-advertisers can provied physical address information about their businesses though google my busines account. ads that include this type of information are eligible to show on?
ans:- any networks selected in the campaign's setting.
67:-In a reach and frequency report."reach"is definded as the?
ans:- an estimate of the number of users within a selected location target, based on unique cookies.
68:-what can be learned form a search fullel?
ans:-The series of steps a customer takes before completing a conversion, including information on ads, clicks and other elements of yoru campaign.
69:-which scenario would record to tow conversion(1/click)?
ans:-a user clicks on an ad, converts, and returns to the sits using a bookmark with in 30daus amd cpnverts again.
70;-how should advertisers use their websites to help them structure their account?
ans:-organize ad gps and campaigns to reflect to layout of the website.
71:-An advertiser who works for al large companey wants to make frequent, specific changes to bid based on criteria for more then 100000 keyword, whcih would be the most efficient tool fo rthat advertiser to use?
ans:- Adwords editor.
72:-An advertiser implements conversion optimizer and notices campaigns are receiving fewer conversions than before the tool was implemented, which action should the advertiser take to increase the number of conversion received.
ans:- Increase the maximum cpa bid.
73:-Intergalactic, teleportation inc uses adwords to generate leads for their sales team. Leads are tracked by conversion tracking via a contract sales from, the sales team converts 10% of leads in to deals, for each deal an additionla 15%of business is gained from word of mouth, which formula best describes value per conversion?
ans:- (Average deal value)*(10%)*(115%)
74:-An advertise rhas several keywors set to broad match and would like to see the actual search queries that triggered his ads. This imformation can be found in the?
ans:- "Detaills" THe drop down menu on the keyword tab.
75:-jene uses adwords to promote her online shoe stroe and her conversion rate has remained constant over the last year. while checking her web server logs for dec. she noticed she sometimes get two clicks from the same ip address whihin a few minutes, the most likely cause of this is?
ans:- Users who are comparsion shoping for shoes.
76:-An advertiser that uses ad scheduling has a custom bid adjustment for 9am to 12am on weeknights, the normal bid is usd $0.40and the bid multiplier is 75%. how much is the advertiser bidding between 9pm to 12am on weeknights?
ans:- usd$0.30
77:-How can advertiser see specific search queries that have caused their ads to show , even if those queries are not keywords with in their accounts?
ans:- selec the "details"drop down menu on the keyword tab.
78:-An adver, who is selling computer monitors is writing new ad text for an existing ad group. which line ad ad text is w ritten according to google adwords advertising poilcies?
ans:-20-70% off lec monitors.
79:-whcih approach to bidding is best suited to maximize profit?
ans:- Balance cpa and #of conversions.
80:-One factor the adwrods system uses to calculate and ad's actual cpc is the ?
ans:- Ad rank of the ad showing one position lower on the page.
81:- How could an advertiser determine the most profitalbe keyword with in a campaign?
ans:- Campare the costs accrued by each keyword with the conversion data for that keyword.
82:-One reason for using conversion optimizer is to ?
ans:- Avoid uprofitable clicks.
83:-The keyword insertion in an ads's hadline reads:"Buy{keyword:Books}."The related ad apperaed when a user searched "flower books" and the query expanded to a broad-matched keyword in the account, "ardening books."in the example, hwo would the ad's headline be displayed?
ans:- buy flower books
84:-an advertiser's ad is not appearing in the ad preview and diagnosis tool when exact keywords are queried. which action would help the adveriser to determine why the ad is not showing?
ans:- Run a keyword diagnosis for the keyword in question.
85:-linking your google+ page to your adwords account...
ans:- enables you to show more endorsements for your business from your customers and supportsrs.
86:-an advertiser selling anti-vacteral toothbrushes wants to invert in their brand with a set marketing budget. they want another campaign that maximizes profit as long as roi is psoitive. which account structure achieves both goals?
ans:- allocate the set markeitng budgt across dedicated branding campaigns. create a seprated acapmaign that can extend its daily budget after profitability is achieved
87:-what is a benefit of using the adwords application programming interface(api)?
ans:- advertisers can make dynamic changes to their adwords accounts at scale.
88:-A user conducts a search on the tearm "1"and clicks on an ad.
which landing page be the most relevant to that user?
ans:- a category page containing a cariety of laptop computers.
89:-an advertiser gets more conversions from ads that appear to people in paris, what should this advertiser do to try and increase the number of conversions?
ans:- set a location bid adjustment.
90:-Each of the following are benefits your'd expect from product listing ads except..
ans:- ease of targeting without needing keyword.
91:-A new coffeehouse downtown would like to run an "after noon espresso"promotion to increase sales during the afternoon hours on weekdays. which adwords feature is most effective for preventing their search ads from appearing at night or on weekends?
ans custom ad scheduling.
92:-information an advertiser would find in the change history tool would be?
ans:-changes bade by the ad automaton feature
93:-an ad pages contain the phragse matched keyword"underwater camera"which search query may trigger an ad in this ad group to display?
ans:- underwater camera case.
94:-exact match impression share matrics?
ans:- summarze impression share statistics for all keywords currently set to exat match.
95:-which is a recommended best practice when reating a new mobile preferred ad creative?
ans:- use a mobile optimized landing page.
96:-How does conversion optimizer determine the optimal cpc bid?
ans:-it uses your conversion history to bid higher when a conversion is more likely.
97:-IN a reach and frequency report,"Frequency"is defined as the?
ans:- The average number of times a unique user sees an ad over a given time period.
98:- advertisers who check web server logs may find their ads received multiple clicks from a single internet protocol(ip)address. This could be a result of?
ans:- Internet services providers(isps)who assin the same ip address to multiple users.
99:-Assuming default cookie expiration timing, a conversion (1-per-click)is recorded when?
ans:-a single conversion is made within 30 days following as ad words ad click.
100:-you are gaining a reputetion as a true wizard of adwords and just won a multi-million dollar client to consult on bidding strategy, your new client asked you to set bids that mazimize profit, focus on the top 3 positions , and minimize cpa, how can you most effectively meet their goals?
ans:-explain that all three objectives contradict each other and the tradeoffs at risk, understand the clinet's priorities and adopt a bidding strategy with minimal contradictions.
101:-The IP exclusion took allows advertisers to?
ans:-prevent specific IP addresses from seeing their ads.
102:-Which is a benefit of Using adwords editor?
ans:- Multiple users can share archives and proposals for an account.
103:- Adwords editor allows users to?
ans:-access multiple accounts offiline.
104:- where on an eCommerce website should an advertiser in stall the adwrods conversion tracking code?
ans:- confirmation page after a purchase.
105:-which is a benefit of using adwords editor?
ans:-multiple uses can share archives and proposals for an account.
106:-Dynamic search ads would be most helpful for?
ans:_ websites with hundrate or thousands of products, services or listngs that frequently change.
107:-In an adwords account managed by multiple uses, on euser noticed a surprising jump in impressions, where should this user look for details on what might have created the impression increase?
ans:-change history.
108:-what can be learned from a search funnel?
ans:-The series of steps a customer takes computing a conversation, including information on ads, clicks, and other elements of your campaign.
109:-Bud would like to test new logic in his application that uses the adwords application programming interface(api) without modifying his live adwords campaigns, which tool would allow him to do this?
ans:- adwords api sandbox.
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